For Java House, Bayonet created a comedy-driven campaign centered on a workplace stuck in the past—complete with flip phones, overhead projectors, and rocking chairs in the conference room. The exaggerated contrast set up a clear message: it’s time for an upgrade. In the back half of each spot, the tone shifts to sleek tabletop storytelling, showcasing Java House’s Peel & Pour Pods and educating consumers on the product’s simplicity, versatility, and smooth taste. By pairing sharp situational humor with elevated product cinematography, we delivered a campaign that entertains first and sells seamlessly.