With a sharp sense of humor and a toolkit of bleeding-edge tech, Bayonet teamed up with Salesforce to launch Agentforce—an AI that actually helps. Across three cheeky, character-driven commercials, we built vibrant worlds where clunky AI agents crash and burn, and Agentforce rises to the occasion with style, speed, and finesse. Directed by Andrew P. Quinn and shot entirely on a virtual stage, we transformed a snowy train station, a bustling airport, and a full-blown fashion assembly line into rich, photoreal sets—without ever leaving Chicago. These environments, which would’ve taken millions of dollars and more than a month to construct practically, were brought to life in days with a hybrid of virtual world-building and practical set elements that grounded each frame in realism. Real-time lighting, dynamic set extensions, and interactive design gave us total creative freedom—and made every shot sing. The result: an ambitious campaign that’s fast, funny, and future-facing. Agentforce: what AI was meant to be.