Director Sam Washington and Bayonet's creative collaboration with The Basement agency brought Schlage’s brand vision to life through a compelling series of lifestyle videos. Showcasing authentic moments of people interacting with Schlage’s secure, stylish locks, the series emphasizes everyday functionality and emotional connection. With the tagline “Built for real life,” the videos highlight how Schlage products seamlessly fit into the routines and realities of modern life—reinforcing the brand’s commitment to durability, design, and trust.